Website Redesign

If your existing website is looking a bit tired and out of date, or if you perhaps want to upgrade it with some new features we can help.

Website Redesign to get your Website found on the Search Engines should be considered if your current website is more than one year old and you need it to generate business.

This is because of the fluid situation regarding search engine placement.

Some of the important web design factors that got your site found a year or two ago no longer apply. Website redesign may be the only answer to your problem.

Why redisgn your website?

Improving your website can have many beneficial effects. The better the quality of the content on your website, the longer visitors will spend reading it and the more likely they are to convert into paying customers. Good content, effective presentation and layout will also generate more trust in your visitors, and effective navigation will mean that visitors will be able to find what they want and that you won't lose visitors due to broken links.

Enhanced search engine friendliness often means that you will get more visitors to your site who will benefit from your improved appearance and content. You may need to opt for a search engine optimization campaign as well, but without making your site search engine friendly, your options for search engine marketing are more limited. You can also increase the success of your site by making sure it adheres to web accessibility standards. Making your site WAI (Web Accessibility Initiative) compliant, isn't just a matter of complying with your legal requirements under the terms of the Disability Discrimination Act, more visitors will also be able to use your site, thereby increasing your potential customer base.

Redesign Process

As the Internet grows, and web-related technologies continue to improve, neglect, poor design, and outdated methodologies are causing more and more websites to fall to the side. It is important that you keep the look of your website fresh and maintain cutting-edge standards of design, navigation, and functionality. You should regularly schedule a complete redesign of your website, periodically giving your visitors a new and exciting experience. This service will help ensure the professional execution of the redesign of your website and - by increasing your site's usability - enhance the perception of your organization.

All of the information we collect during the discovery phase of the project helps our designers focus on your needs and your target audiences. Because our design is judged on whether or not we successfully represent your organization and communicate effectively with your audiences, we see the visual design of the website as our solution to a unique set of circumstances and requirements.

After we collect all of the data in the discovery process, we sit down as a group to consolidate ideas. Designers present thumbnail sketches of concepts they feel may meet your needs, and we select the most promising designs from the pool. The designs are then fleshed out and put into electronic format. We revisit the designs again as a group, using the persona set as a filter for the interface. Does the design adequately address the needs of the user? Does it communicate the key messages of the client? Does it meet the constraints and requirements set forth in the project plan?

Test your website:

You can check whether your website validates to W3C standards here: Website validation for CSS, HTML and WAI all in one place.